InteractionMetrics

JUNE 16, 2016

Unstructured data presents a goldmine of information, but mining that gold is no easy task—it requires coding with detailed text analysis. To be clear, unstructured data includes customer survey text comments, customer service calls, emails, chats, reviews, and other narrative sources of information.

Unstructured Data 40

Unstructured Data Data Mining Voice of the Customer Customer Survey 40

Zendesk

FEBRUARY 10, 2022

When it comes to optimizing the customer experience (CX) , your work is never really done. Customers who describe a company’s CX as “good” are 37% more likely to recommend it to others. While providing flawless customer experiences is a tall order, companies can set themselves apart by continually refining their CX.

Customer Experience 98

Customer Experience Unstructured Data Customer Journey Map Net Promoter Score 98

Sprinklr

JULY 22, 2021

But, the way customers give that feedback has shifted dramatically to digital channels like review sites, social media, and chat apps. Meanwhile, new channels are popping up all the time, and the volume of unstructured data from these sources continues to grow and grow. And the next one.

Unstructured Data 98

Unstructured Data Social Media Actionable Insights Artificial Intelligence 98

Lumoa

FEBRUARY 16, 2023

A voice of the customer (VoC) is the process of gathering customer feedback to discover what they need, want, and expect from you. The goal is to better understand your customers, earn their trust, and improve customer experience. Thanks to the Internet, customer feedback has never been so accessible.

VOC 94

VOC Unstructured Data Customer Feedback Net Promoter Score 94

SurveySensum

APRIL 12, 2022

There are multiple customer experience platforms out there. Apart from creating surveys, analysis, and reporting, there is so much more to both of them. You can create feedback surveys, monitor the responses, design workflows, and assess the quality of the customer experience. But which one is the best?

Text Analytics 59

Text Analytics Close the Loop Unstructured Data Actionable Insights 59

SugarCRM

JANUARY 18, 2022

While data is indispensable to any modern business, it’s useless by itself. Up to 95% of all businesses say that managing their unstructured data is a problem. Yet managing unstructured data isn’t the real problem—understanding it is. The Distinction Between Data and Analytics. But there’s a catch.

Unstructured Data 42

Unstructured Data CRM Start-ups Social Media 42

CX Journey

JANUARY 11, 2017

I'm often asked about the future of customer experience: What does it look like? What are the latest tools to help companies improve the experience? I've written previously about the six steps you should take to use data to transform the customer experience. Companies are sitting on a goldmine of data.

Predictive Analytics 64

Predictive Analytics Unstructured Data Education Customer Experience 64