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5 Ways to Optimize Your Customer Feedback Program

Experience Investigators

A customer experience leader’s role is often tied to collecting, analyzing and acting upon customer feedback. Many leaders are tasked with developing customer feedback programs, including how and when to send surveys, where to insert feedback tools like kiosks or chatbots, and how to report on the feedback once it’s gathered.

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Closed-Loop Customer Feedback: How to Drive Real CX Results

PeopleMetrics

They expect that if they take the time to provide personal feedback, the company should take the time to provide personal follow-up. The answer to keeping your customers happy is simple: close the loop. Let’s get started by first answering the most important question about closed loop feedback: what is it? Case Management.

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Customer Experience in Retail Guide: Explanations, Strategies, & the Future of CX

Lumoa

There are now multiple touchpoints for your customers–websites, apps, and newsletters in addition to your physical space (and they may never even set foot in your store!). Because of this complexity, the retail customer journey must be consistent across all touchpoints (websites, apps, physical space, etc.).

Retail 94
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What is Customer Experience? Complete Introduction to CX

PeopleMetrics

What is customer experience? Customer experience (CX) is the concept that all of the touchpoints between a business and its customers contribute to the customer's overall impression and emotional connection to the business. What is a customer feedback loop? Improved brand loyalty and reputation.

CX 71
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Using Data to Improve Your Customer Journey

Experience Investigators

Better Customer Journeys Require Improving Your Customer Intelligence With Operational & Experiential Data In an ideal world, customer experience would be built, improved, reviewed, and evolved based on real-time intelligence. Yet most of us don’t live in this ideal world and need to work with what we have.

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The Ultimate Guide: How to Build a Customer Experience Department

Lumoa

Understanding customers is a key step to success, and organizations do it best when they have a customer experience department in place. This department is tasked with analyzing customer feedback and data and disseminating its findings to improve the organization’s processes, products, and services. What are their goals?

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Communicating CX: 15 Tips for Talking About Customer Experience

Experience Investigators

What are the ways you can showcase how the employee experience is reflective (OR not) of your aspirational customer experience? Related: Three Employee Experience Touchpoints that Impact Customer Experience Then be honest and authentic about sharing where this might need attention. Share customer journey maps and insights.

CX 110