article thumbnail

Chapter 4: Customer Journey Mapping Workshop

SurveySensum

In the fourth episode of the Experience talk: Voice of Customer and Employee , Tanuj Diwan , Head of Product and Nandkishor Tripathi aka NK, Global Head of Customer Experience and Success at SurveySensum are running a workshop on Customer Journey Mapping. . Run the customer journey mapping exercise in a group.

article thumbnail

Journey Mapping Q&A: Customer Journey Mapping Workshops

Kerry Bodine

Back in May, I presented a webinar called “ 10 Ways To Use Customer Journey Maps ” as a part of Qualtrics ’ CX Week. Who should be involved in customer journey mapping workshops? Marketing and customer experience folks are the obvious choices for workshop participants. Just give us a jingle.).

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Journey Mapping Q&A: Required Research For Customer Journey Maps

Kerry Bodine

For the past few weeks, I’ve posted answers to some of the questions I got during my Qualtrics ’ CX Week webinar “ 10 Ways To Use Customer Journey Maps.” (You In Part 1 and Part 2 of this series, I talked about the elements of a journey map and how to run a journey mapping workshop.

article thumbnail

Understanding the B2B Customer Journey and How It Differs from B2C

Totango

B2C customer journey to see what’s the same and what’s different. We’ll cover the basics of: Customer journey mapping. How journeys differ for B2B and B2C customers. How to analyze your customer journey. Basics of Customer Journey Mapping.

B2C 117
article thumbnail

Majoring in Customer Experience

CX Accelerator

A well-rounded field of study that touches on management, marketing, finance, economics, HR, strategic planning, and more will go a long way in preparing you for a career in CX. Eric Engwall.

article thumbnail

Introducing Customer Experience Canvas

Totango

Rather than working in silos on individual tasks, Canvas unites all teams across customer success, marketing, sales, product, finance and more, giving everyone a holistic view of the customer journey and providing insight so you can hone in on any gaps and implement changes quickly. .

article thumbnail

Majoring in Customer Experience

CX Accelerator

A well-rounded field of study that touches on management, marketing, finance, economics, HR, strategic planning, and more will go a long way in preparing you for a career in CX. Eric Engwall.