article thumbnail

What is Customer Experience Collaboration?

ClearAction

What is Customer Experience Collaboration? Imagine your company as a sports team, such as volleyball, soccer, hockey or football: do you truly pull together, have one another’s backs, share opportunities and show your opponents and fans you’re a well-oiled machine? Lynn Hunsaker. 2nd Prerequisite: Make it Obvious for Every Role.

article thumbnail

Improve Customer Experience in 3 Steps, No Matter Your Budget or Title

Experience Investigators

Customer experience is often launched with tactics instead of a strategy. Someone decides “we need a journey map!” or “let’s start a Voice of the Customer program!”. What do customers want? Ask fellow leaders and leverage customer feedback. Customer experience is a long game and a team sport.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Survivor Bias is a Big CX Measurement Risk

Heart of the Customer

Applied to CX, it’s when you focus only on existing customers and ignore those who have left. There’s a national sports bar which saw its CX scores continually improving. […]. The post Survivor Bias is a Big CX Measurement Risk appeared first on Heart of the Customer. It is a specific type of selection bias.”

CX 68
article thumbnail

“Better Drives Us”: How Hyundai Canada is Signaling a New Era for the Auto Industry

Fonolo

Hyundai: You’ve probably heard of it; the name again on the tip of everyone’s tongues thanks to a memorable, highly-lauded SuperBowl Hyundai Sonata 2020 commercial featuring John Krasinski, Rachel Dratch, and Chris Evans sporting some iconic Boston accents — “Smaht Pahk” — an ad which has so far attracted around 55.2 million views on YouTube.

Sports 67
article thumbnail

21 Tips for 2021 Customer Experience Excellence

ClearAction

10) Start seeing your customer experience index as a lagging indicator. Voice-of-the-customer is by default a lagging indicator, even when it’s real-time, because it already happened. You’re learning about customer perceptions after they’re formed. 13) Stop obsessing about customer journey maps.

article thumbnail

Majoring in Customer Experience

CX Accelerator

Degrees also included global tourism, sports and entertainment management, performing arts, and others are proof positive that people who find themselves in CX come from an incredibly diverse set of backgrounds. Key to this exercise is understanding customer thinking, motivation, and behavior. Yael McCue. Eric Engwall.

article thumbnail

Majoring in Customer Experience

CX Accelerator

Degrees also included global tourism, sports and entertainment management, performing arts, and others are proof positive that people who find themselves in CX come from an incredibly diverse set of backgrounds. Key to this exercise is understanding customer thinking, motivation, and behavior. Yael McCue. Eric Engwall.