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Why Journey Mapping Is A Team Sport — And How To Get Your Team Involved

Kerry Bodine

Several years ago, a major digital agency she was working with presented her team with customer journey maps. The agency had put the maps together — based solely on their own desk research, not by actually going out to talk with any of their client’s customers — and just handed them over.

Sports 71
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Interview with Laurie Englert – Customer Experience is a Team Sport

Heart of the Customer

And the way she answered it was by creating an environment where customer experience is everybody’s job. The post Interview with Laurie Englert – Customer Experience is a Team Sport appeared first on Heart of the Customer. Culture Customer Experience Customer Journey Map Interviews'

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This is our time for a CX Revolution!

Bill Quiseng

Many CX professionals have advocated CX as strategies that explain customer journey mapping, the Peak End Rule, or innovative speed technologies among others. We remember our favorite sports leagues like the NFL, NBA, MLB, and NHL. You may have been happy because your customers felt satisfied with their experience.

CX 97
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Why Journey Mapping Is A Team Sport — And How To Get Your Team Involved

Kerry Bodine

Several years ago, a major digital agency she was working with presented her team with customer journey maps. The agency had put the maps together — based solely on their own desk research, not by actually going out to talk with any of their client’s customers — and just handed them over.

Sports 62
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Why Journey Mapping Is A Team Sport — And How To Get Your Team Involved

Kerry Bodine

Several years ago, a major digital agency she was working with presented her team with customer journey maps. The agency had put the maps together — based solely on their own desk research, not by actually going out to talk with any of their client’s customers — and just handed them over.

Sports 62
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A leader in Customer Success: Our latest G2 community awards

Totango

Mid-market leader Totango streamlines the customer journey We believe that CS is a cross-functional sport , so as touchpoints with customers become evermore fluid, ensuring consistent communication between your product, marketing, sales, and CS teams is paramount.

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Why Customer Experience Success Requires A Great Employee Experience

Experience Investigators

Issues can quickly spread across an organization if left unchecked — an overwhelmed IT team may fall behind on resolving customer issues, which increases the number of customer help requests, which inundates the customer support team… you get the idea.