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What Are Micromoments, & Why Are They So Important?

Experience Investigators

All day long we’re interacting — with each other, with technology, with devices — and those small moments of interaction actually affect the rest of our day. What happens if you don’t pay attention to the details of the experiences customers are having with your brand? I want you to sweat the small stuff.

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Is Your Customer Service Department a “Factory of Sadness”?

Customer Bliss

81 percent of customers today will use self-service channels first before reaching out to a company Click To Tweet. However, self-service is proving to be a double-edge sword for both companies and customers alike. Investments in self-service technologies have helped companies siphon off low-complexity issues (e.g.,