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Aligning the Organization Around the Customer with Customer Rooms

CX Journey

The customer room will contain details about the customer ( personas ) and the customer journey; it will include artifacts from that journey, including screenshots, pictures, relevant tools and processes that the customer uses or interacts with (e.g., invoices, order forms, contracts, letters or emails, etc.),

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Ep 1: Inside CX by Lumoa – Linking Customer Experience with Business Outcomes

Lumoa

So if you achieve that hygiene level, then you can try to differentiate from your competitors with, sort of, better digital services like easier invoicing very good and easy to read customer service, sort of agents. Johanna: Yeah, yeah, that certainly helps in that business case building.