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Strategic Customer Experience Action on Voice of Customer

ClearAction

There’s really no way to separate customers, as our ultimate funders, from any other business strategy. This acknowledgement may shine a new light on what we really should be doing in customer experience management (CXM). Using a tractor as a metaphor, she described the requirements for best-in-class CXM.

CXM 67
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Customer Experience for the Future: Outside-In Beyond Skin-Deep

ClearAction

It refers to the importance of customers' inputs as a guiding light for the inner workings of an enterprise. In the quest for "outside-in" most companies have voice of the customer programs, loyalty programs, and high-touch service. is grounded in customers’ realities. Customer retention.

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Highlights of Customer Experience Strategy Advice

ClearAction

The money comes from customers. When customers leave, investors leave, not the other way around. Hence, common sense says customer experience (CX) insights should be a determinant of corporate strategy. ” Customer Experience Planning: Do This, Not That. ” Creating World-Class Customer Experience Teams.

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The Future of Customer Experience Calls Urgently for a Significant Shift

ClearAction

The Future of Customer Experience Calls Urgently for a Significant Shift Lynn Hunsaker. The future of customer experience (CX) is sure to be influenced by artificial intelligence, digitalization, the sharing economy, generational preferences, cross-pollinated expectations and much more. Here’s why: CXM Status Quo.

CXM 63
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Voice of Customer Maturity: Ultimate Guide

ClearAction

Voice of Customer Maturity: Ultimate Guide Lynn Hunsaker Voice of customer maturity is not about scores, real-time feedback, response rates, listening posts, benchmarks, or comparisons of B2B versus B2C trends. Let’s look at a sports analogy for enlightenment. So, what does it mean?

VOC 62