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Brand monitoring for brand safety and crisis detection

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How does social monitoring and social listening help protect your brand? Social monitoring and social listening are important processes to protect your brand’s health and reputation. Brand monitoring marries social monitoring with social listening to gather deeper insights on your brand mentions.

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How advertisers are navigating data privacy and tracking changes

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Delayed — Frequency of conversion data can take up to 24-48 hours in cases, delaying optimization and affecting ROI. This allowed their customer services team, including sales consultants, to manage and convert inbound traffic from paid social media while collecting valuable insight on preferences and buying signals.

CXM 72
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How advertisers are navigating data privacy and tracking changes

Sprinklr

Delayed — Frequency of conversion data can take up to 24-48 hours in cases, delaying optimization and affecting ROI. This allowed their customer services team, including sales consultants, to manage and convert inbound traffic from paid social media while collecting valuable insight on preferences and buying signals.

CXM 65
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The beginner’s guide to competitive benchmarking and how to get started

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To stay relevant in a complex social landscape, brands need to know how they stack up against the market and gather information on other brands’ strategies. This can leave your social strategy lagging and ineffective. Get started with competitive benchmarking. The challenges to competitive benchmarking.

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Tokyo 2020: Your Olympic guide to social gold

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The Olympic buzz is everywhere on social media and other digital channels across the globe as international viewers Tweet, like, hashtag, and emoji their reactions to their favorite athletes and events. What countries are talking the most about the Olympics, and who will take the digital spotlight as the medals start piling up?

Sports 98