article thumbnail

5 ways to cultivate loyal customers through social media

Zendesk

. . . Social media isn’t just the tool of teens—over the past year, it has quickly become one of the fastest-growing channels for customer support, with tickets up 181 percent since the start of the pandemic. An infamous “Memer” commercial from 2015 ended up being widely parodied for missing the mark.

article thumbnail

A tactical guide to preventing and surviving a social media crisis

Zendesk

Namely, the design of a coronavirus-shaped canapé that one diner photographed and shared on social media. Like many businesses in hot water, they could’ve better weathered the controversy by employing some proven social media crisis-management tactics. What is a social media crisis?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

5 Reasons Why Social Media Is Critical for Great Customer Service

Win the Customer

Whether it’s Snapchat’s GeoFilters or Facebook’s 360 Photos, more businesses are finding that social media is one of the most powerful tools available today. Whatever industry you’re in, you simply must have a social media presence these days. It’s called social media for a reason, after all.

article thumbnail

Social Media Training Activities and Marketing Courses You Never Realized Your Team Needed

Comm100

Social media is chaotic, but your social media team shouldn’t be! In order for your social media strategy to work, it’s important that your team be onboard with what you are trying to achieve, and have the knowledge and resources to help you achieve it. Where to Start. Introduction. Formal Training.

article thumbnail

A Guide to Mastering Paid Social Media Advertising

SugarCRM

Social media. Social Media Marketing is Trickier Than it Sounds. What makes social media so tricky is that it evolves nearly every day and anyone can shape that evolution. Whereas advancements in technology are typically confined to those who build the technology, the same can’t be said for social media.

article thumbnail

3 Effective Strategies on How to Avoid Bad Reviews Online

SurveySensum

You see, around 54% of people like you check out a brand or product on social media. But, how to avoid bad reviews and leverage social media as a robust customer feedback tool to create a great online presence for your brand? But have you ever thought about why negative reviews happen on social media?

article thumbnail

Brand monitoring for brand safety and crisis detection

Sprinklr

How does social monitoring and social listening help protect your brand? Social monitoring and social listening are important processes to protect your brand’s health and reputation. Brand monitoring marries social monitoring with social listening to gather deeper insights on your brand mentions.