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Assessment for Almost-Automatic CX Excellence

ClearAction

Great news: it is less expensive than what you are doing now in CXM. While technologies and data management can improve consistency and minimize many issues, you still depend upon people to set parameters, inputs and outputs. In fact, technology deployment requires full-time management. Learn More. Learn More. Learn More.

CXM 71
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Strategic Customer Experience Action on Voice of Customer

ClearAction

This acknowledgement may shine a new light on what we really should be doing in customer experience management (CXM). Using a tractor as a metaphor, she described the requirements for best-in-class CXM. The windshield represents CXM vision and strategy. The steering wheel represents the CXM organization and governance.

CXM 67
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The Future of Customer Experience Calls Urgently for a Significant Shift

ClearAction

That’s exciting, yet the future of customer experience management (CXM) is calling out for significant shifts beyond the trends and forces in technology, socio-economics and competitive environments. Here’s why: CXM Status Quo. Clearly, the CXM status quo is likely necessary but certainly insufficient.

CXM 63
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Voice of Customer Maturity: Ultimate Guide

ClearAction

Let’s look at a sports analogy for enlightenment. When you’re mature in a sport, it means increased motor skills, strength, power, and in many cases, reduced risk of injury. VoC Maturity Essentials – VoC Collaborators – VoC Transformers 3. Another hindrance to manager participation is VoC reporting.

VOC 62