Fri.Jul 05, 2024

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CX IS A JOB FOR THE WHOLE VILLAGE

Futurelab

#NoBullshitCX #20yearsFuturelab “Think in value chains.” Remember last week’s tire company? During our customer journey project for them, we realised that their success heavily depended on the vast network of “indirect” customers. Like many manufacturers, they work with importers, distributors, service points, and other retail partners who ultimately deliver customer experience.

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As a Boardroom Veteran, Here Are My Secrets of Gaining C-Suite Support

Beyond Philosophy

Sanjay Patel faces a challenge many of us can relate to: how to get senior executives to buy into your program. Dealing with senior management can be nerve-wracking, as I learned twenty years ago when my heart rate spiked during a presentation to the CEO and C-suite. Today, I’ve mastered strategies for these situations. In this episode, we discuss how to deal with them effectively and get what you want.

CX 88
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Urgency is Killing B2B Marketing Effectiveness

Customer Think

In my work with clients, the buying process for their complex solutions takes considerable time with buying groups that involve five or more people.

B2B 76
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A golden rule for gaining C-suite buy-in for your CX initiatives

CX Network

How to overcome executive-level resistance to your CX strategy using behavioral economics

CX 68
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SaaS Evolution: The Critical Role of Embedded Finance

Speaker: Ian Hillis, SVP of Growth at Payrix and Worldpay for Platforms

Join us for an exclusive webinar hosted by Ian Hillis, SVP of Growth at Payrix and Worldpay for Platforms, where he’ll explore the significant impact of embedded finance on the software industry! This session is designed to provide you with the strategic insights needed to navigate the future of SaaS successfully, all while gaining a deeper understanding of how these trends can enhance your competitive edge, boost revenue, and deepen customer loyalty.

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Insider Tips for Wowing Customers Who Expect Excellence

Customer Think

Now that we’re midway through 2024, it’s clear that consumer expectations have continued to shift significantly. The demand for excellence and personalized experiences has never been higher, particularly among high-end customers. This demographic’s expectations have soared even more than usual, driven by a desire for unique, tailored interactions that go beyond generic services.

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How to Triumph Over Budget Cuts and Prove Your Marketing ROI

Customer Think

As we all know and, unfortunately, have probably also experienced, every dollar in our marketing expenditure must be justified, and we have to prove our marketing ROI or risk budget cuts! Chief Marketing Officers (CMOs) face the dual challenges of managing budget constraints while also demonstrating the return on investment (ROI) of their marketing initiatives.

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More Trending

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Lessons from the NFL: Avoid an Identity Crisis

Customer Think

Mike Jones, writing for “The Athletic” outlines the way the Kansas City Chiefs were able to dismantle the Baltimore Ravens on the way to the Super Bowl. The Ravens, prior to this game, notes Jones, had been a very balanced team.

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How No-Code Low-Code App Development Can Help You with Business-Led IT

Customer Think

In today’s fast-paced digital landscape, businesses are continually seeking ways to innovate and remain competitive. One of the most transformative approaches is through no-code/low-code app development. This methodology empowers businesses to drive their IT initiatives without the need for extensive programming knowledge.

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Is Fred a Top Salesperson or a Horrible Imposter?

Customer Think

Was the Nissan Cube a good car or a bad car? Was it the dream vehicle that its designers imagined or the ugliest thing you ever laid your eyes on with four wheels? I pose a similar question about Fred. One client claims that he is their top salesperson.

Sales 57
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Journey Mapping to Avoid Travel Horror Stories

Customer Think

Welcome to the busiest week of US summer travel. AAA predicts travel this week across airports, train stations, and roads, will reach higher than pre-pandemic levels for the first time. Nearly six million of those travelers are expected to go through US airports in the next few days.

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How to Easily Navigate Crypto Accounting in the Web3 Era

Speaker: Aaron Jacob, VP of Accounting Solutions & Reagan Cook, GTM Lead

Are you struggling to navigate the complexities and challenges that come with crypto accounting? 🤔 This new webinar will cover everything businesses need to know to get started with crypto accounting after incorporating crypto into their business models! Industry experts Aaron Jacob and Reagan Cook of TaxBit will thoroughly explore the prevalent operational hurdles encountered by accounting teams when interacting with crypto on the books, and detail how software solutions can effectively

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The Perils of Bad Data: How Inaccurate Data Can Compromise Your Cause’s Reputation

Customer Think

As campaigns and causes fight for voter, constituent and policymaker’s attention, the accuracy of an organization’s data is now more critical than ever. Data integrity affects every aspect of public affairs campaigns, from strategic and informed decision-making and campaign efficiency to constituent activation and advocate recruitment.