Beyond Philosophy

AUGUST 17, 2023

Many years ago, I read a book that changed my life, The Experience Economy by Joe Pine, founder of Strategic Horizons. As a pioneer in the experience movement, Pine has a new customer strategy concept that we discussed on a recent podcast, so I thought I would share what we learned here as well. Time Well Spent Pine developed the Time Progression with his collaboration partner and colleague Dave Norton, founder of Stone Mantel and Insights Consultancy.

Hospitality 78

Hospitality Hospitality AI Technology 78

Customer Think

AUGUST 17, 2023

Good quality backlinks boost your website SEO rankings. Every website owner wants more backlinks to their website. Every business owner wants better backlinks and more customers. But few understand well what makes a good backlink and the dangers of chasing the “perfect backlink.” First, what are backlinks, and why do you need them?

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SurveySensum

AUGUST 17, 2023

Net Promoter Score (NPS) scores serve a purpose beyond measuring customer satisfaction; they offer cues for upselling and cross-selling opportunities. How? When customers give high NPS scores, it signifies their satisfaction and loyalty. This means they’re likely interested in exploring more of your company’s offerings. This, in turn, helps you plan your strategy to strengthen your relationship with existing customers, potentially boosting revenue while enhancing customer experience

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NPS Net Promoter Score Customer Satisfaction Customer Loyalty 52

Customer Think

AUGUST 17, 2023

In the dynamic landscape of modern business, the symbiotic relationship between sales and marketing stands as a cornerstone for fostering growth and expansion. These two pivotal domains interlace seamlessly, collectively propelling enterprises towards heightened success.

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Sales 52

Speaker: Jason Cottrell

Brands used to look for a vendor who could do everything. Over time, one vendor was no longer enough to meet a brand’s needs, and they added, added and added. Now they need all their vendors to work well together. That’s composable, and only some will make the cut. As customers — and your board — expect you to be in new channels and to rapidly adapt to shifts in the market, the need for true composability is more crucial than ever before.

Technology

MyCustomer Experience

AUGUST 17, 2023

Many years ago, I read a book that changed my life, The Experience Economy by Joe Pine, founder of Strategic Horizons. As a pioneer in the.

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Customer Think

AUGUST 17, 2023

Times have changed since Mark H. McCormack first published his international bestselling book What they don’t teach you at Harvard Business School, in 1984. Businesses have shifted to models of intangible asset valuations in data, intellectual property and human capital, to name a few.

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Customer Think

AUGUST 17, 2023

Following the explosive debut of ChatGPT in the fall of 2022, generative AI has shifted the conversation about what AI looks like — both in business and society. With its wide range of applications, AI now features prominently in many organizations’ tech stacks.

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Sales AI 52

Customer Think

AUGUST 17, 2023

On the surface, strategic account planning seems simple. You have access. You have the relationships. And the customer has a vested interest in meeting with you to ensure they receive the value they expect – what could go wrong? Two problems stand in your way: inefficient resource allocation and a lack of buyer confidence.

Sales 52

Sales 52

Customer Think

AUGUST 17, 2023

Innovation is the heartbeat of progress, propelling industries forward and enhancing our lives in ways we could never have imagined. One of the most influential thinkers in the realm of innovation and its impact on customer experience is Professor Clayton Christensen, renowned for his groundbreaking theory of “Jobs-to-be-Done” (JTBD).

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Innovation Customer Experience 52