Futurelab
FEBRUARY 27, 2022
Should acquisition vs. retention really be a dilemma? Can’t there just be a balance between the two? Must one outweigh the other? Companies have long been pouring disproportionate resources – human, time, effort, capital – into the top of the funnel, on attracting and acquiring new customers, while retention efforts have gotten little more than loyalty programs and discount offers.
Buyer Persona
FEBRUARY 27, 2022
Business Leaders Will Need To Account For Ongoing Uncertainty. The conflict resulting from the Russian invasion of Ukraine has heightened concerns on many fronts throughout the world. We are witnessing political, humanitarian, economic, trade, globalization, and governmental impact. The attempt by Russia to overthrow Ukraine’s leadership and bring the country into the sphere of Russia is intensifying uncertainty for businesses across the globe.
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Futurelab
FEBRUARY 27, 2022
I recently read an article on Bloomberg Businessweek (about culture and how to sustain it – or whether it’s sustainable – in the wake of so many employees working from home) in which a Stanford researcher interviewed for the article stated: Culture is a way for organizations to control their members, police their behavior. That’s difficult to do when you can’t—after a meeting—say: ‘You know, John, maybe you shouldn’t have said x or y.
The Customer Service Blog
FEBRUARY 27, 2022
Department store chain John Lewis has said it will drop its 'Never Knowingly Undersold' price pledge this summer. The price promise, which began in 1925, means the retailer matches prices on branded products with national retailers, but not online-only sales. John Lewis said the pledge was becoming less relevant as shopping moves increasingly online.
Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber
Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.
Futurelab
FEBRUARY 27, 2022
the language that you speak shapes the way that you think. And that gives you the opportunity to ask, “Why do I think the way that I do?” “How could I think differently?” And also, “What thoughts do I wish to create?” — Lea Boroditsky (1) We choose labels to describe the world and these labels shape the lenses through which we understand and act on the world.
Futurelab
FEBRUARY 27, 2022
the language that you speak shapes the way that you think. And that gives you the opportunity to ask, “Why do I think the way that I do?” “How could I think differently?” And also, “What thoughts do I wish to create?”?—? Lea Boroditsky (1) Tags: HelgeTennø business design customer experience customer strategy Facebook Like. Linkedin Share Button. Tweet Widget.
Futurelab
FEBRUARY 27, 2022
Should acquisition vs. retention really be a dilemma? Can’t there just be a balance between the two? Must one outweigh the other? Companies have long been pouring disproportionate resources – human, time, effort, capital – into the top of the funnel, on attracting and acquiring new customers, while retention efforts have gotten little more than loyalty programs and discount offers.
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