Customer Think
DECEMBER 5, 2021
Customer experience isn’t just what you create, but the perception you inspire. You might’ve optimized your ads, improved the customer support response rate, and even created an intuitive website; but if your customers don’t think so, then there’s still work to be done. So how do testimonials play into creating exceptional experiences? When it comes […].
Customer Think
DECEMBER 5, 2021
According to the Content Marketing Institute, 87% of marketers use email marketing for content distribution. Putting the numbers in perspective, roughly nine out of every 10 marketers use email marketing to reach customers. As a digital marketer, you face stiff competition when it comes to email marketing and content distribution. To beat the competition, you […].
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Customer Think
DECEMBER 5, 2021
I originally wrote today’s post for StellaConnect. It appeared on their site on July 13, 2021. You’ve probably all heard – or read about – the Bain statistic from 2005 that goes like this: 80% of executives believe that they are delivering a supe.
Customer Think
DECEMBER 5, 2021
Your target audience is the backbone of your marketing strategy, influencing everything from the design and pricing of your product to where ads are displayed. Your goal is to create an optimized experience that appeals specifically to these customers. The more accurately you appeal to your target audience, the more relevant traffic and high-value customers […].
Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber
Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.
Customer Think
DECEMBER 5, 2021
Your startup is like your baby! Just like a baby demands all your attention at all times during the growth period, a startup requires the same. And it is not that easy to handle. To build a startup from scratch, there are many aspects that play an indispensable role. A good team, better finances, a […].
Customer Think
DECEMBER 5, 2021
Not long ago, I was on a Zoom call with a bunch of CROs. At some point in the conversation, someone started talking about all the inept prospecting being inflicted on her. She complained about the emails, the constant junk calls on her mobile, the inept and inappropriate LinkedIn and other social media outreaches. Everyone […].
Tech Customer Success brings together the best content for the technology customer service and experience professionals from the widest variety of industry thought leaders.
Customer Think
DECEMBER 5, 2021
Have you tried recruiting salespeople lately? It's a lot like it was in 2019, pre-pandemic, only different. From time to time, I help clients recruit for key roles. Unlike recruiters, I don't work on a contingency because I take responsibility fo.
Customer Think
DECEMBER 5, 2021
STEP 1: Decide If You Really Need A Blockchain Before you jump heedlessly into blockchain application development and start hiring for the same, attempt to initially comprehend if your business will profit from it. Would You be Strong Any Data? In the event that your business needn’t bother with a database, blockchain is of no […].
Customer Think
DECEMBER 5, 2021
Maybe not this past year, but we traditionally think of the holiday season as a consumer retailer’s dream come true. But what about the B2B companies? While it may take a bit more work, this can be a most rewarding time of year for your company as well. While Santa’s helpers are scurrying around looking […].
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