2018

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Driving new revenue: how real-time support improves conversion

Intercom, Inc.

A survey cited there found that when respondents were asked to name two ways organizations could improve their customer service, the most common responses were easier access to online channels and faster agent response times. In the summer of last year, we reflected on how our support team was meeting our customers’ expectations.

NPS 213
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4 Insightful Contact Center Reports You Should Be Reading

Fonolo

They don’t reveal the number of people surveyed or how they chose the companies, but they do say that 49% of respondents have over a $1b in revenue, so this data is going to skew towards the larger organizations. A new pricing model, based on pure consumption, seems to be emerging. In short, there’s a lot going on! Where to get it: [link].

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4 Insightful Contact Reports You Should Be Reading

Fonolo

They don’t reveal the number of people surveyed or how they chose the companies, but they do say that 49% of respondents have over a $1b in revenue, so this data is going to skew towards the larger organizations. A new pricing model, based on pure consumption, seems to be emerging. In short, there’s a lot going on! Where to get it: [link].

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The importance of an effective product marketing strategy

Intercom, Inc.

Sure, they probably know enough to build a landing page for capturing email addresses, but do they know what to say on that page and how to say it? Do they know where to go to promote their product, and how to do it once they get there? In this article, you’ll learn how to: Understand the role of product marketing.

Start-ups 223
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Our Top 10 Customer Experience Posts of 2017

Kerry Bodine

Read this post to understand how you should incorporate internal mapping exercises into your larger journey mapping initiatives. Number 9: How “T-Rex Arms” Help Uncover Rich Customer Insights. Number 7: How To Choose A Persona For Your Journey Map. Http://kerrybodine.com/how-to-choose-a-persona-for-your-journey-map/.

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Baby Boomers, Millennials and More: Here’s How to Manage a Multigenerational Workforce

Comm100

And Millennials have blamed Baby Boomers for the current state of the housing market , climate change , and Brexit. Luckily, all the online finger-pointing doesn’t have to spill over into the workplace. Despite their differences and disagreements, Millennials, Gen X, Baby Boomers, and more, can come together to create dynamic and effective teams.