Win the Customer

MARCH 8, 2017

In a year of lackluster Super Bowl ads, one brand that stood out was a spot for antioxidant infusion drink Bai Brands, recently acquired by Dr. Pepper Snapple Group. This illustrates that emotional appeal can have a major impact on a brand’s success or failure at attracting customers and maintaining their loyalty.

Customer Experience 118

Customer Experience Social Media Start-ups Sales 118

Intercom, Inc.

APRIL 29, 2021

Just ask any content marketer – they would rather have the resources and the time to focus on both, because to build a strong marketing brand, you need an approach that covers both the awareness and the acquisition. That’s why, if you want to build a brand that stands out from the crowd, you need to be open to experimentation.

Innovation 118

Innovation B2B Start-ups Education 118

Intercom, Inc.

MAY 12, 2020

There’s a lot more specificity when you’re talking about judgment – it’s based on experience rather than subjective preference. There’s only really one way to develop product judgment and that’s through direct interaction with your customers. Gain direct experience with your customers.

Start-ups 173

Start-ups B2B Legal Innovation 173