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Customer Advisory Boards (CABs): Frequently Asked Questions

PeopleMetrics

They can help you better guide your customer experience strategy , prepare for product launches, learn more about your audience—essentially any goal or initiative that would benefit from direct customer insight. These insights can then guide and inform how you approach business objectives like: Customer experience improvements.

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Case Study - Culturati Research & Consulting| Confirmit

Confirmit

No company aiming for significant growth in the US can ignore the Hispanic market in their research. For most companies, research means reliable sample – in this case, Spanish speaking sample. Culturati Research identified this need and dedicated resources to building a best-in-class Hispanic panel.

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Six ways to find more survey participants

Qualtrics

Minimize the risk of not getting the right participants first time, even though you have a well-designed research project from the start. Taking the time to gain more and the right survey participants now, can help you in a number of ways later: The right sample size helps you make generalizations.

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Increase Accuracy and Confidence in Your Feedback Data

Confirmit

The quality of online feedback data can be a major concern for Market Research, Customer Experience and Voice of the Employee programs who rely on such data to make business decisions. Can the risk posed by bad respondents be mitigated by increasing the sample size? The Confirmit / Imperium Benefits.

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Comparing and Purchasing Call Monitoring Software: 20 Experts Reveal the Biggest Mistakes Companies Make (and How to Avoid Them)

Callminer

To help you avoid common mistakes in this process, we scoured the web for expert insights and reached out to a panel of call center and QA professionals, asking them to weigh in on this question: “What’s the number one mistake call centers make when it comes to comparing & purchasing call center monitoring software?”. Janeen Ansell.

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How video surveys help you understand customers

Qualtrics

Video surveys aren’t new in market research. The basic definition of video surveys : Companies ask customers specific questions about the brand, brand experience, product feature, etc. Insights and customer experience professionals can then take the responses and review them for: Sentiment. With 81 percent of the U.S.

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People are happy to take part in market research during coronavirus – here’s why you shouldn’t put your plans on hold

Qualtrics

Despite an overwhelming majority of researchers believing now is an appropriate time to move forward with some type of research, more than two-thirds of companies are canceling or postponing their research in light of the COVID-19 pandemic. The findings come from our latest study (April 2020) into research under uncertainty.

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