Agriculture, Finance and Voice of the Customer

G2’s CMO Amanda Malko on the latest trends in software buying

Intercom, Inc.

JUNE 23, 2022

Amanda: Well, it is an interesting question and one that I expect we will see a lot of change throughout the year, but coming into 2020, we did a survey of software buyers, and we also have a technology called G2 Track, which is a SaaS spend finance management and utilization technology. Liam: I was going to say there’s so much growth.

B2B

B2B Education Start-ups Agriculture

Putting the taxpayers first: how great customer experience drives us forward

Qualtrics

MARCH 4, 2019

On entering Customer Experience and joining General Services Administration: With taxpayers as our customers, we should be as efficient, effective as possible. Prior to this role, my background at the time was more in finance, human resource management, and process improvement. That’s the first customer base.

Government

Government Customer Experience Real Estate Agriculture

Tech Customer Success

G2’s CMO Amanda Malko on the latest trends in software buying

Putting the taxpayers first: how great customer experience drives us forward

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