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CRM Is Dead! Long Live CX!

SugarCRM

I was listening today to one of my favorite industry podcasts called CRM Playaz , hosted by two intelligent dudes, Paul Greenberg and Brent Leary. At the front end of the show, they debated the topic of “is it CRM or CX?” Many in the (legacy) CRM industry have recast the sector as the CX industry. Here’s the gist of the debate.

CRM 49
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Combatting Fraud with Lightico’s Advanced Identity Verification Capabilities

Lightico

Lightico is a cutting-edge technology platform that empowers businesses to effortlessly interact with customers in real-time during various touchpoints of their journey. Preventing Fraud: ID verification helps businesses minimize the risk of fraud by ensuring that the customer is who they claim to be.

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Intelligent customer experience (ICX): A guide for 2024

Zendesk

What is intelligent customer experience? Intelligent customer experience (ICX) is how a business uses artificial intelligence (AI), automation, and data to provide personalized and proactive experiences. Intelligent customer experiences are important because every interaction between a consumer and a business matters.

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Guest Post: Transactional vs Relational Customer Service

Shep Hyken

Using satisfaction ratings, session duration, and most frequently used channels, you can organize customers into preferred communication methods; phone calls, emails, chat, or video calls. . A customer relationship management (CRM) system keeps buyer information organized and accessible.

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Customer win-back campaigns: How to build one + 10 templates

Zendesk

Here are a few ways you can identify inactive customers: Regularly monitor customer engagement metrics. Leverage data analytics and customer relationship management (CRM) systems to identify individuals who haven’t engaged with your brand for some time. Assess the inactive subscribers on your email list.

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Towards omnichannel: processes and technologies of the new Digital Customer Experience

Neosperience

Now back to the world of commerce: thanks to the setback to traditional shopping experiences caused by the pandemic, over the last few years Italian companies have dedicated more and more resources to building a multi-channel sales strategy. Multichannel is not enough!

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Top 150 Global Customer Experience Thought Leaders and Influencers of 2020

SurveySensum

Currently, he is serving as the Director of Customer Success at Kustomer and an Advisor at The Success League. He specializes in customer success, customer experience, SaaS start-ups, B2B & B2C marketing strategy, and e-commerce. Blake Morgan – Customer Experience Futurist, Keynote Speaker, Author.