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The Evolution of Customer Relationship Management: A Look at the Last Five Years

SugarCRM

When you think about Customer Relationship Management (CRM), sales and contact management may be the first thing you associate with it. The ability to track individual customer interactions and analyze that data is a game-changer, especially in an age where customers crave a personalized experience.

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Three Pillars of AI for Contact Centers

DMG Consulting

Three Pillars of AI for Contact Centers. Artificial intelligence (AI) is a very broad concept and set of technologies, which must be targeted to a specific challenge in order to be effective. The first of the three AI pillars is a grouping of technologies that allow organizations to understand what customers are saying.

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The Argument for Contact Center Digital Transformation

DMG Consulting

Digitization should be very compelling for contact center and enterprise executives, as once customer inquiries are in a digital format (email, chat, SMS, messaging, social media, etc.), they become much easier to automate.

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Predictive Lead Scoring: A Path to Profitable Growth

CommBox

This is the reason why many corporations decided to switch to the predictive lead scoring business model. Lead scoring with predictive analytics eliminates or minimizes the element of human error, resulting in a higher rate of lead identification. can be quickly assessed by your Customer Relationship Management (CRM) system.

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Increasing net retention requires an innovative approach to CX

Zendesk

David Schroeder, Senior Manager of Services Support at Unity. Since taking advantage of Zendesk’s self service and AI features, Unity’s resolution time has decreased by seven hours , and the company is able to meet its SLA of solving 75 percent of tickets with two responses or fewer. That amounts to about $1.3M

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Unleashing the Power of Real-Time Data: Enhancing Customer Understanding

ECXO

As we mentioned earlier, customers know the value of their data. AI, automation and machine learning mean solutions are available to meet these expectations – at scale. According to McKinsey , organisations that leverage real-time data to personalise customer interactions can achieve revenue and retention by 10 to 30%.

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5 Ways Your Marketing Team Can Build Your Sales Pipeline

SugarCRM

Sales and the High Definition Customer Experience (HD-CX). Sugar set a major development in motion upon creating the time-aware customer relationship management (CRM) platform. What now follows from that innovation is the high definition customer experience or HD-CX standard.

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