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Effective customer engagement is business critical – insights from Harvard Business Review Analytic Services

Intercom

It’s no wonder that over half (56%) of survey respondents are encouraging greater cross-functional team collaboration over the next 18 months with the explicit aim of improving customer engagement. Organizations need to ensure that any investments in technology and cross-collaboration center around a culture that values customer engagement.

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IVAs: Self-Service Solutions that Work

DMG Consulting

What’s more, consumers believe they have the right to interact with an organization in multiple channels and, when appropriate, to pivot between channels, such as when an intelligent virtual agent (IVA) needs to send information to a consumer’s cell phone via SMS during a phone conversation. Market Outlook for IVAs.