Beyond Philosophy

JUNE 20, 2015

This blog represents two true stories of what happens, or can happen, to an organization when its key relied-upon key, single number (CSAT, CES, NPS, etc.) The second, a B2B example, involves a major business services firm. Critically, in both B2B and B2C performance measurement, there is little evidence of flatlining.

B2C 102

B2C B2B Entertainment Customer Acquisition 102

Intercom, Inc.

MARCH 29, 2022

Anna Griffin, CMO at Intercom: Hello and welcome to New at Intercom , our first virtual launch event designed to share new innovation and new possibilities with the Intercom platform. And that is what today is all about: innovation. “We Our level of investment in product and innovation sets us apart”. into B2B software.

Start-ups 118

Start-ups Innovation Sales NPS 118

Intercom, Inc.

MARCH 22, 2018

They’ve of course innovated in many areas since, but TaskRabbit was effectively trying to create this peer-to-peer local sharing economy model, which was new and different, and it just didn’t get to pure product/market fit quite as quickly. It’s really core B2C growth tactics, and also some of the B2B.

Start-ups 189

Start-ups Engineering B2C B2B 189