Intercom, Inc.

JULY 21, 2022

We’ll also hear Andrew Chen, general partner at Andreessen Horowitz, talking about the changing landscape of customer acquisition. This high-consideration, high-intent signup funnel is similar to the problems FinTech companies might face, or a B2B company facing a long, complicated API integration.

Start-ups 215

Start-ups E-commerce Engineering Customer Acquisition 215

Intercom, Inc.

MAY 10, 2018

I hosted Andrew on our podcast to chat about the changing landscape of customer acquisition, how his “Law of Shitty Clickthroughs” manifests itself in today’s growth channels, and what the rest of us can learn from the likes of Dropbox and Uber. Andrew: This is one of the reasons why B2B SaaS companies have a recurring revenue model.

Start-ups 224

Start-ups Gaming Customer Acquisition B2B 224

MattsenKumar

JUNE 15, 2021

D2C, aka Direct to Consumers, is a business model used by companies that produce/manufacture their products and sell them directly to customers. A D2C brand invests in product innovation, design, and manufacturing. Customer Service: Offering quality customer support is a prevalent challenge for global D2C Brands.

E-commerce 52

E-commerce Manufacturing Retail Start-ups 52

Intercom, Inc.

JULY 9, 2020

And I’m a writer of a newsletter called Tech Bound, in which I hone in on marketing strategies and customer acquisition. I’d love to know what your advice would be then for people at B2C and B2B companies who are struggling with how much categories have evolved. I’ve always been a pretty curious kid.

Engineering 199

Engineering Start-ups E-commerce B2C 199

Intercom, Inc.

APRIL 11, 2019

But today, marketing is the primary driver of revenue at your typical, fast growing B2B startup. Over the last five years, overall customer acquisition costs have risen almost 50% – and while paid CAC is still higher than organic CAC (e.g. content marketing), organic costs are rising fast too.

Customer Acquisition 162

Customer Acquisition Innovation Start-ups B2B 162

Intercom, Inc.

MARCH 29, 2022

Anna Griffin, CMO at Intercom: Hello and welcome to New at Intercom , our first virtual launch event designed to share new innovation and new possibilities with the Intercom platform. And that is what today is all about: innovation. “We Our level of investment in product and innovation sets us apart”. into B2B software.

Start-ups 118

Start-ups Innovation Sales NPS 118

Intercom, Inc.

MARCH 22, 2018

They’ve of course innovated in many areas since, but TaskRabbit was effectively trying to create this peer-to-peer local sharing economy model, which was new and different, and it just didn’t get to pure product/market fit quite as quickly. It’s really core B2C growth tactics, and also some of the B2B.

Start-ups 189

Start-ups Engineering B2C B2B 189

Intercom, Inc.

SEPTEMBER 20, 2018

For example if we are given a customer acquisition cost target, by planning together I can choose to have fewer SDRs if I know that you can use the money I save to generate lower-cost leads. I often say B2B marketing is boring. None of this is where marketing innovation lies, in my experience.

Sales 99

Sales Start-ups Manufacturing Government 99