article thumbnail

The Evolution of Business Relationships: Not B2B nor B2C, but H2H

ECXO

The Evolution of Business Relationships: Not B2B nor B2C, but H2H In the ever-evolving world of business, a new paradigm is emerging that transcends traditional models and approaches to commerce, which I am a big defender of. Sustainable Growth: By focusing on meaningful relationships, businesses can achieve more sustainable growth.

B2C 52
article thumbnail

Beyond Profit: The Ascendancy of Brand Purpose in B2B

ECXO

Fotocomposicion ECXO(1) Article source: The Rising Tide of Brand Purpose in B2B [link] There’s an old adage in customer experience. Where B2C goes, B2B follows. It can be more important than innovation or market dominance. But … The value of a purpose-driven strategy hasn’t always been obvious in B2B.

B2B 122
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Designing a differentiated B2B experience – a 22 step challenge

eglobalis

Designing a differentiated B2B experience – a 22 step challenge The post Designing a differentiated B2B experience – a 22 step challenge appeared first on Eglobalis.

B2B 140
article thumbnail

The Rising Tide of Brand Purpose in B2B

eglobalis

The Rising Tide of Brand Purpose in B2B , The time of brand purpose The post The Rising Tide of Brand Purpose in B2B appeared first on Eglobalis.

B2B 113
article thumbnail

8 Best B2B Conferences To Attend in Upcoming Months

Heart of the Customer

Look no further than the B2B conference. Learn about the latest trends, collaborate with industry […] The post 8 Best B2B Conferences To Attend in Upcoming Months appeared first on Heart of the Customer. This season brings a host of exciting events tailored to enhance your professional growth and industry connections.

B2B 78
article thumbnail

Anywhere, everywhere, all at once – integrating technology in B2B omnichannel design

eglobalis

Anywhere, everywhere, all at once – integrating technology in B2B omnichannel design The post Anywhere, everywhere, all at once – integrating technology in B2B omnichannel design appeared first on Eglobalis.

article thumbnail

How to use emotional design in CX to escape the B2B commodity trap

eglobalis

How to use emotional design in CX to escape the B2B commodity trap , customer experience, product experience The post How to use emotional design in CX to escape the B2B commodity trap appeared first on Eglobalis.

B2B 96