Lumoa

MAY 11, 2020

The term “ voice of the customer ” was first coined back in 1993 in an MIT Marketing Science paper written by Abbie Griffin and John R. The two defined VoC as a research strategy meant to help business owners and their employees understand what their customers think of their company, their products, and/or their services.

Voice of the Customer 83

Voice of the Customer VOC Net Promoter Score Start-ups 83

PeopleMetrics

FEBRUARY 25, 2022

This complete introduction to CX will review everything you need to hit the ground running: Customer Experience FAQ. Benefits of Customer Experience. CX Management and High-Impact Customers. The Customer Experience Management Process. How to Improve Your Customer Experience.

CX 71

CX Net Promoter Score Customer Experience Touchpoint 71

PeopleMetrics

JANUARY 24, 2022

All customers being treated the same – in CX programs, customers are often treated equally despite clear evidence that some customers contribute more and their expectations are different. This leads me to the future of PeopleMetrics – helping companies better understand and retain their high-impact customers.

CX 90

CX B2B Artificial Intelligence Text Analytics 90

Lumoa

FEBRUARY 9, 2023

Actionability is also, as we believe, one of the essential aspects of customer experience management. How do you take action on customer experience? Listen to your customers. Why is NPS ® going up or down? Why are your customers turning away from you?

Net Promoter Score 178

Net Promoter Score Customer Experience B2C Social Media 178

SurveySensum

JANUARY 20, 2021

How should you kick off a VOC program? They are skilled in acquiring customers but they struggle a lot in retaining those customers. For a growth-stage company, these were the ‘whys’ to start a VOC program. How VOC can help you find your niche? How to set an objective for your VOC program?

VOC 52

VOC Sentiment Analysis B2C Social Media 52

PeopleMetrics

JULY 24, 2019

Yes, you should tie compensation to your Voice of Customer (VoC) program ( it’s the best way to get your people to actually use it! ). There are many creative ways to tie VoC to compensation, but one of the most common ways is do it through a bonus program. Perhaps employees should focus on something other than NPS ?

VOC 61

VOC CEM NPS Business Administration 61

Lumoa

MARCH 20, 2018

Actionability is also, as we believe, one of the essential aspects of customer experience management. How to take actions on customer experience? Listen to your customers. Why is NPS ® going up or down? Why are your customers turning away from you? So let’s start!

Net Promoter Score 114

Net Promoter Score Customer Experience B2C CEM 114