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What is brand advocacy? (+ 8 strategies to boost referrals)

Zendesk

Sometimes, the best way to market your company is through the very people who use your products or services. Brand advocacy can be a very effective tool for businesses looking to get the word out and expand market reach. What is brand advocacy? Benefits of brand advocacy What is a brand advocate?

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How to turn NPS Promoters into Brand Advocates?

SurveySensum

This scenario illustrates how recommendations from friends, colleagues, and online reviews impact our purchasing decisions. In such a situation, you might have opted for a different brand, potentially missing out on a fantastic product and exceptional customer service, right? This is where brand advocacy comes into play.

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How to Build a Brand Ambassador Program for Your Business

SugarCRM

But great marketing involves more than what’s coming down the line — it also means effectively leveraging the people who already stand by your brand and its offerings. Just like new prospects, existing customers have a life cycle, and it’s imperative to keep them engaged throughout it. Defining Brand Ambassadors.

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Top 150 Global Customer Experience Thought Leaders and Influencers of 2020

SurveySensum

It is now considered to be the key brand differentiator and a critical factor for your brand’s success and revenue growth. While many brands are struggling to deliver the relevant and delightful experiences to the customers, certain Customer Experience Leaders have broken the code and delivered what is considered to the best!

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8 Tips to Increase the Productivity of Your Customer Support Staff

Provide Support

Perhaps, every business at some point of their existence has questioned how to increase the productivity of their customer service staff without wearing people out and increasing their stress. Organizing the company structure in a way, which would inspire people to work more efficiently and without exhaustion is not an easy task.

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Slack’s Ceci Stallsmith on marketing your product platform

Intercom, Inc.

In this episode, she shares her advice on where to start when building a platform that benefits both you and your partners, how to encourage developers to build and grow their ecosystems and how to measure your and your partners’ success. Short on time? Here are five quick takeaways: What’s a platform?

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