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How to Build An Early Customer Warning System

Totango

For example, you might have a health-rank scoring system for customers in the free trial, onboarding, and adoption phases, subdivided for SMB and enterprise customers. Proactive indicators alert you to changes to customer accounts prior to human interactions. Are cancellations trending up or down?

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G2’s CMO Amanda Malko on the latest trends in software buying

Intercom, Inc.

Instead of reaching out directly to a sales team, customers are taking matters into their own hands and looking to trusted peer reviews for guidance. After all, says Amanda, “software is on the leading edge of change.”. I actually started in sales. It’s been a bit of a journey, but I started in sales.

B2B 118
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MadKudu’s co-founder Francis Brero on unlocking the keys of product-led growth

Intercom, Inc.

Successful companies nurture a variety of customer journeys and revenue streams, from inbound leads and self-serve users to sales-assisted campaigns and ABM. Then, I went into the dark side of sales – I was running all things revenue at MadKudu, but then I switched back to running product. You came away with four key learnings.

B2B 118
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MadKudu’s Liam Boogar-Azoulay on building apps to expand your product’s reach

Intercom, Inc.

What prompted that change of career from journalism to SaaS? I stumbled into journalism by starting a blog, writing in English about the French tech scene. We have a lot of fans of MadKudu on our sales team; I think it’s one of their favorite products. As those companies evolve, the complexity changes.

Start-ups 190
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Beyond the hype: Practical advice on building a platform

Intercom, Inc.

And the truth is, I think in each generation, in cycle of technology, you only get a couple major ones that have a significant, lasting impact on the industry. I actually got to put out this blog post about that Bill Gates quote I mentioned. It’s fine not to be a platform, too, but obviously it’s lucrative to be able to develop one.

Start-ups 170