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Ship outcomes, not just features, with the Product Impact Framework

Intercom, Inc.

This feature, if it solves a customer problem, results in measurable changes in how customers behave in your product, and ultimately this behavior change delivers an impact to your business. It wasn’t enough to efficiently solve customer problems; we needed to be thinking about how we were helping our business to be more successful.

Start-ups 281
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How to use email marketing to connect with your users

Intercom, Inc.

Email is one of the most effective channels that a business can use to reach its customers. Email marketing remains an incredibly valuable way of communicating with customers at every stage of their lifecycle, whether you’re a thriving SaaS company or up-and-coming small business. And if done right, it’s also one of the most useful.

Start-ups 150
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Higher Education Chatbots – Everything You Need to Know

Comm100

Higher Education Chatbots – Everything You Need to Know In the competitive world of higher education, providing students with the very best support is key to increasing enrollment, improving student satisfaction, and reducing drop-out. This is where higher education chatbots come into play.

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Intercom on Product: Rise of the “keyboard-first” generation

Intercom, Inc.

Do these apps risk overserving their target customers? Avoid overfitting for your customers. Every now and then, people pitch me on various products; I received a pitch today for the Superhuman of blogging. Which got me thinking about this Superhuman-of-blogging approach. Stuck for time? Beware the risk of feature bloat.

Start-ups 138