PeopleMetrics

JUNE 29, 2020

Given the changes in customer expectations across all industries brought about by COVID-19, it is now essential that you rethink your VoC program with a “beginners mind.”. These recommendations are assuming a post-transactional survey with people-based touchpoints (e.g., visit to retail store, hotel, customer home, etc.).

VOC 121

VOC CEM NPS Business Administration 121

PeopleMetrics

JULY 10, 2018

Here’s the key point for now: when customer feedback reaches those who interact with customers every day (usually called the front line or operators ), and they are empowered to act on this feedback and save potentially lost customers, a CX mindset is extended to the entire company. Customer Touchpoints.

CEM 66

CEM VOC Touchpoint Social Media 66

PeopleMetrics

FEBRUARY 20, 2019

Perhaps the most important win is reduced hostility between customers and companies. Asking a customer for feedback immediately after a recent experience creates a new touchpoint of its own. Sean McDade, PhD is the author of Listen or Die: 40 Lessons That Turn Customer Feedback Into Gold. Better Relationships.

VOC 94

VOC CEM Business Administration Machine Learning 94

PeopleMetrics

NOVEMBER 22, 2019

You have to think about marketing VoC to your organization the same way you would market a new product or service to your customers. At the onset of the program, communicate what VoC is, why it’s important, how it will drive business results, and what touchpoints you will focus on. Looking for creative ways to talk about CX?

VOC 54

VOC CEM Business Administration Machine Learning 54

PeopleMetrics

OCTOBER 29, 2019

Could you please tell us, in your own words, about your check-in experience?” Most customers will not even read this, let alone answer it. Everything else—the touchpoints, the dashboards, the training, the follow-up process—depends on the health of the survey. Conclusion. The effort is worth it! Boost your survey health!

VOC 61

VOC Double-Barreled Question CEM B2C 61

PeopleMetrics

OCTOBER 3, 2019

When you purchase a tool, you’re essentially buying software licenses so that your team can configure and manage your VoC. In this scenario, you figure out the touchpoints and the questions to ask customers. The CX story you tell executives must reinforce the program’s ROI. How many customers has the VoC program saved?

VOC 60

VOC CEM Business Administration Machine Learning 60

Lumoa

OCTOBER 31, 2018

Many companies experience numerous challenges in the ares of customer experience transformation. We talked with the leading customer experience experts to find out what CX professionals should pay attention in the coming years. “CX In Europe, the Ryanair debacle is the most prominent case of all.

CX 64

CX Customer Experience Machine Learning Artificial Intelligence 64

PeopleMetrics

MARCH 1, 2018

Their Customer Lifetime Value going to zero. You don't know which touchpoints need improvement. Touchpoints are simply ways that you interact with customers. Customer feedback is a leading indicator that will tell you how much revenue you're going to be receiving 2 months from now, 6 months from now, a year from now.

CX 97

CX CEM Finance Touchpoint 97

PeopleMetrics

APRIL 9, 2018

Do you know any CX professionals who started out in market research? Like many of my peers, I too broke into the customer experience space by way of the market research world—working at a large firm on a variety of highly valuable market research programs before founding PeopleMetrics in 2001. The single source of truth.

VOC 70

VOC CEM Close the Loop Business Administration 70

PeopleMetrics

JULY 23, 2018

While this is not true “customer” feedback, it provides an important evaluation of the customer experience. At a hotel, quality assurance (QA) professionals pretend to be a typical guest and have a checklist that reflects all the touchpoints a real guest might experience. Here’s how this typically works.

VOC 72

VOC Customer Feedback Mystery Shopper CEM 72