Lesson #10: B2B VoC and B2C VoC Are Completely Different
PeopleMetrics
JUNE 4, 2019
Who are your customers? Are they businesses ( B2B ) or consumers ( B2C )? The answer to this question is key to creating a world-class VoC program. But when that negative feedback comes from frequent fliers—passengers with the highest CLV—follow-up is necessary and critical. VoC In Both Worlds. VOLUME: Small.
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