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Lesson #6: You Have To Use NPS, But You Should Also Include Other Measures of CX In A Transactional VoC Survey

PeopleMetrics

As we discussed in Lesson #5 , NPS is important to include in your VoC program, but if you’re running a transactional VoC survey, you need other ways to measure the most recent customer experience alongside NPS. You must combine NPS with an individual measure of the customer experience in a transactional VoC survey.

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5 Recommendations for Reopening your VoC Program

PeopleMetrics

Add an “NPS Safety” question in the very beginning of the survey. Yes, before NPS. Make it an 11-point scale, just like NPS, anchored by “Extremely Safe” and “Not At All Safe.” Make it an 11-point scale, just like NPS, anchored by “Extremely Safe” and “Not At All Safe.” visit to retail store, hotel, customer home, etc.).

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Build Your VoC Program From Where You Are: Part 1 - Building Phase

PeopleMetrics

NPS is often used in this survey, which helps pinpoint the strength of the customer–company relationship. Goals usually include either overall customer satisfaction or NPS. in Business Administration with a specialization in marketing science from Temple University in Philadelphia. Sean holds a Ph.D.

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#CXSecrets: Collecting Feedback IS a Touchpoint

PeopleMetrics

The experience that your customers have as they're providing feedback affects their NPS score going forward in the same way that your other touchpoints, like your website or call center, affect NPS. in Business Administration with a specialization in marketing science from Temple University in Philadelphia.

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Communicate, Communicate, Communicate — To All Internal Stakeholders — Or You Will Regret It

PeopleMetrics

At the onset of the program, communicate what VoC is, why it’s important, how it will drive business results, and what touchpoints you will focus on. This way, every employee knows the company’s NPS , the number of problems experienced by customers, and the speed at which teams were able to solve them. Sean holds a Ph.D.

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#CXSecrets: Use Internal Benchmarking to Quickly Enhance CX

PeopleMetrics

This is the familiar exercise of external benchmarking, or comparing key metrics of your business against others in your space. in Business Administration with a specialization in marketing science from Temple University in Philadelphia. Sean holds a Ph.D.

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CX Design Thinking in the Travel Industry, With Annette Höher-Bäuerle – CB64

Customer Bliss

In addition to her law degree she also has a postgraduate degree in business administration (focus on marketing). They launched it on a smaller scale in some hotels, and saw an increase of NPS/customer satisfaction scores. She studied in Frankfurt (Germany) & Madrid (Spain) and lived and worked in London for three years.

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