SurveySensum

MARCH 6, 2024

Customer Acquisition Cost (CAC) Roping in customers to your website is a whole journey in itself. The entire cost incurred for getting people interested enough to finally end up making a purchase is defined as the customer acquisition cost (CAC).

E-commerce 52

E-commerce Customer Acquisition Social Media Sales 52

SurveySensum

SEPTEMBER 8, 2023

NPS drives revenue growth: In 2005, the London School of Economics conducted a study on customer advocacy as business growth. In the study, they found that an increase of the NPS score by 7 points equates to a 1% growth in revenue. Now we know that NPS has a significant impact on revenue and business growth.

NPS 52

NPS Social Media Customer Satisfaction Customer Loyalty 52

SurveySensum

OCTOBER 26, 2023

When customers are loyal, they not only come back for repeat business but can also become brand advocates, bringing in new customers through positive word-of-mouth. Customer loyalty helps in establishing a solid customer base, increasing customer lifetime value, and reducing customer acquisition costs.

Customer Satisfaction 52

Customer Satisfaction Net Promoter Score Social Media Customer Loyalty 52

SurveySensum

JULY 10, 2023

Know your Shopper’s Expectations Inside and Out To deliver exceptional retail customer service, it is crucial to understand shopper expectations. These factors include the presence of e-commerce giants, the impact of social media, and the growing desire for personalized experiences.

Retail 52

Retail Customer Service E-commerce Social Media 52

SurveySensum

JULY 18, 2023

It is with a powerful retail customer experience strategy that brands like Amazon and Spotify create tailored experiences for their customers. The level of personalization you create for your customers enhances their experience, engagement, and satisfaction which ultimately drives your business growth.

Retail 52

Retail Customer Experience Touchpoint Customer Acquisition 52

SurveySensum

SEPTEMBER 21, 2023

Company A, decided to run a substantial marketing campaign, investing hundreds of dollars in hopes of acquiring new customers. Unfortunately, the campaign only yielded two customers, generating a total of $50 in business. So why not strengthen customer relationships with personalization? Real-Life Example: Apple Inc.

Customer Retention 52

Customer Retention Non-Profits Social Media Gaming 52

SurveySensum

JULY 10, 2023

Know your Shopper’s Expectations Inside and Out To deliver exceptional retail customer service, it is crucial to understand shopper expectations. These factors include the presence of e-commerce giants, the impact of social media, and the growing desire for personalized experiences.

Retail 40

Retail Customer Service E-commerce Social Media 40