article thumbnail

How customer success teams can improve customer retention with VOC?

SurveySensum

And that’s where VOC comes into the picture. So, what is VOC? Voice of Customer (VOC) – Brief. Customer feedback is crucial for any businessgrowth. And a VOC program helps businesses gather customer feedback through multiple channels and enable customer-centricity across the organization. .

VOC 52
article thumbnail

Secrets to Customer-Centric Business Growth

ClearAction

Secrets to Customer-Centric Business Growth Lynn Hunsaker. A potter’s wheel makes a great metaphor for customer-centered business. The list below outlines shapers of ease-of-work and ease-of-doing-business — outside-in thinking infused in your business processes, policies and motives.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Value Chain Solution to VoC ROI

ClearAction

Value Chain Solution to VoC ROI Lynn Hunsaker. Voice-of-the-customer (VoC) ROI can be elusive unless you’re adamantly driving customer experience transformation. The key to VoC maturity and ROI is not sophistication or breadth of market research. See the Applied Materials example: Strategic Action on B2B VoC ).

VOC 48
article thumbnail

5 Radical Changes to VoC of the Future for ROI Maturity

ClearAction

5 Radical Changes to VoC of the Future for ROI Maturity optimizecx. What’s the greatest challenge Voice of the Customer (VoC) managers face? That’s the purpose of VoC. and continuing VoC education (certifications, conferences, etc.). and continuing VoC education (certifications, conferences, etc.).

VOC 54
article thumbnail

Customer Insights Shape Your Firm’s Growth Curve

ClearAction

How you ask, analyze, and advocate CX insights is pivotal to your enterprise growth curve. Ask : First, make full use of Almost-Free VoC (voice of the customer). It abounds in almost-free VoC. It’s far more inspiring than raw VoC. Put as much energy into CX intelligence as you put into almost-free VoC and surveys.

VOC 62
article thumbnail

How to Analyze Survey Results: A Guide to Mastering Customer Feedback Analysis

Lumoa

Unlocking the power of VoC feedback is vital to the success of any business. Additionally, a well-executed VoC initiative also helps in enhancing customer retention, resulting in higher customer loyalty scores, reduced customer turnover, and increased customer lifetime value through repeat purchases.

article thumbnail

Text Analytics in Customer Feedback: The CXO’s Secret Weapon

Lumoa

In 2024, delivering quality CX is so critical to business success that no Customer Experience Officer (CXO) can afford to overlook it. In fact, a report from 2020 found 95% of senior marketing executives agreed that CX roles were essential for business growth.