Beyond Philosophy

FEBRUARY 3, 2015

What about Call to Action in the Retail Experience? Strategy for CTA buttons is all well and good for the online experience, but what about retail experience and the CTAs that help consumers make decisions there? Of course, these examples are about the subconscious experience as none of these things make sense.

CEM 121

CEM Retail Customer Retention Customer Satisfaction 121

ClearAction

DECEMBER 14, 2017

Customer Care … Customer Relationship Management … Customer Experience — what’s the difference? All of these terms are components of customer experience management (CEM), which is the broadest and deepest way of viewing customers and their role in the success of any organization (for-profit, non-profit, or government).

CRM 59

CRM Non-Profits CEM Net Promoter Score 59

Beyond Philosophy

JUNE 11, 2015

For the past several decades, many companies have relied on customer loyalty cards or programs, by which they can track purchase behavior and give rewards for repeat and volume buying activity. Customer loyalty programs are especially popular among retailers. Let’s start with the biggest retailer – Walmart.

Retail 109

Retail Customer Loyalty Social Media Sales 109

Beyond Philosophy

MAY 20, 2015

Sometimes it is differentiating, and offers consumers definite benefits – such as practiced by companies like Zappos, Wegmans, Ritz Carlton, Rackspace, Southwest Airlines, Trader Joe’s, Amazon, Baptist Health Care, and Zane’s Cycles – and sometimes it is just one of multiple factors which contribute to customer loyalty or disloyalty behavior.

Retail 160

Retail Customer Satisfaction Customer Loyalty Net Promoter Score 160

Beyond Philosophy

OCTOBER 14, 2014

Responding with a solution promptly also helps enforce that they are important to you, a critical element to the emotion acceptance, and will further strengthen Customer loyalty. When you want data from your Customers, make sure that you use it to provide value to their experience. View our books on Customer Experience here.

Net Promoter Score 102

Net Promoter Score Data Mining CEM Customer Retention 102

Lumoa

FEBRUARY 9, 2023

But machine learning technologies can also help you to move from diagnostic to predictive analytics: if I fix this issue in my customer experience, how much will my churn decrease? If we make a decision to invest less in customer service agents, how much will it decrease my customer satisfaction?

Net Promoter Score 178

Net Promoter Score Customer Experience B2C Social Media 178

Beyond Philosophy

JUNE 1, 2015

Overall, companies with loyalty programs have grown at about the same rate as companies without them; but there is variance in performance value among industries. These programs produce positive sales increases for hotels, for example, but negative sales impact on car rental, airlines and food retail. In the U.K.,

Non-Profits 84

Non-Profits Retail Entertainment Sales 84

Beyond Philosophy

JUNE 23, 2015

In the haste to bring in customers, companies can often forget to court the right customers, those who represent the best long-term revenue potential, or who won’t overtax the company’s customer service and support structure. Many online retail sites have engaged in sweepstakes and other customer generation programs.

E-commerce 98

E-commerce Retail Customer Acquisition Government 98

Beyond Philosophy

JULY 14, 2015

There are some signs that your Customer relationship is all about you, or one-sided, and they are easier to spot than you think. Many of the things that make personal relationships fail make your relationship with Customers one-sided. Sometimes we have a relationship we think is good, but it really isn’t.

Customer Relationship 146

Customer Relationship Net Promoter Score Customer Retention Start-ups 146

Beyond Philosophy

JULY 5, 2015

In building relationships with customers, and value for them, my long-time observation is that most organizations tend to progress through several stages of performance as they are becoming truly customer-centric: a) customer awareness, b) customer sensitivity, c) customer focus, and d) customer obsession.

Customer Service 111

Customer Service CEM Retail Customer Retention 111