article thumbnail

Customer Experience Transformation to win “Sports Event of the Year”, With Lynn LaRocca – CB52

Customer Bliss

Lynn also oversees a lot in her role: marketing, event planning, social media, hospitality and group sales, owner relations, media relations, and more. I wanted to talk to her about crafting all these roles and experiences, and that’s just what we did. The Syracuse tie and her path onward. Be cross-collaborative.

Sports 57
article thumbnail

Chief Customer Officer for the Energy Industry, With Penni Conner – CB27

Customer Bliss

Her background is interesting as she is professionally an engineer, but found her way to the customer care space. She stayed within customer experience and remained focused there. The requirement was to unite multiple operating models into a single, understandable experience for the customers. Storytelling.