article thumbnail

7 Survey mistakes that you must avoid

SurveySensum

Double-barreled questions. Putting two separate ideas in the same question, like a double-barreled weapon, is a bad idea if you are looking for honest answers. is a double-barreled question. So, always focus on providing value to your customers, else they are not coming back!

article thumbnail

Are You Begging for a Thank You with Your Email Survey?

InteractionMetrics

While it feels good to reciprocate, let’s be clear: a Thank You Survey isn’t capturing objective facts about the customer experience. If your associates email the survey or, at the end of a call, take customers to a screen to provide feedback, you’re doing a Thank You Survey. So, give and then give more!

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Are You Begging for a Thank You with Your Email Survey?

InteractionMetrics

While it feels good to reciprocate, let’s be clear: a Thank You Survey isn’t capturing objective facts about the customer experience. If your associates email the survey or, at the end of a call, take customers to a screen to provide feedback, you’re doing a Thank You Survey. So, give and then give more!

article thumbnail

Here Are the 5 Standards of Excellent Customer Listening

InteractionMetrics

Here’s my shot at a definition: Customer Listening is a research-driven discipline that requires an open, curious, and scientific state of mind. It seeks concrete insights to improve the customer experience and it explores customer successes, friction points, and missed opportunities. Now, on to the 5 standards….

article thumbnail

From a Data Die-Hard: How to Write Good Survey Questions

InteractionMetrics

Scour your survey to ensure that it doesn’t include any leading constructs. A survey is a flop if it assumes your customers already feel a certain way about your company or products. For example, don’t ask how satisfied your customers are with aspects of your company because that assumes they are somewhat satisfied.