Bought-in and paid for: how Atlassian bridge the gap from freemium to enterprise sales
Intercom, Inc.
OCTOBER 8, 2020
Many businesses struggle to strike a balance between freemium’s light-touch customer engagement with the more involved enterprise sales process. For every company that’s executing the freemium model successfully, there are hundreds more that struggle and the tension it can create between sales, marketing, and product teams.
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