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Harmonizing sales and CS to drive revenue growth and deliver value (Part 2)

Totango

Merging sales and customer success (CS) is a delicate art that is often challenging but necessary for driving business results and creating a frictionless customer journey. The GTM team uses these insights to determine the best way to work together to set customers up for success and future growth.

Sales 89
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Bought-in and paid for: how Atlassian bridge the gap from freemium to enterprise sales

Intercom, Inc.

Many businesses struggle to strike a balance between freemium’s light-touch customer engagement with the more involved enterprise sales process. For every company that’s executing the freemium model successfully, there are hundreds more that struggle and the tension it can create between sales, marketing, and product teams.

Sales 205
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Building a CX Dashboard

CX Accelerator

Finally, they will also want to see the key Outcome metrics which measure what action customers took as a result of their perceptions. These are the metrics that tie customer experience to organisational goals and could include things like sales figures, number of complaints, number of positive online reviews or number of demos requested.

CX 345
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Customer Acquisition vs. Retention: The Perfect Balancing Act

1 to 1

To better understand this, we need to consider the fundamentals of customer acquisition vs. customer retention. What is customer acquisition? In short, it’s your ability to acquire new customers. What is customer retention? The art of perfect experiences.

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Books on Customer Growth That Are a Must Read

VOZIQ

Through this book, you’ll discover the alchemical formula for building unwavering customer trust, forging deep emotional connections, and exceeding expectations at every touchpoint. The Secrets to Attracting and Keeping Your Dream Customers: Comprehensive Guide to Customer Acquisition and Retention.

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Strengthen the Reliability of Key Customer Touchpoints

Customer Bliss

It enables leaders to know before customers tell you – if your operation is reliable (or unreliable) at key customer touchpoints. To drive customer asset growth, leaders need to care about and require reliable operational performance in key customer intersection points. Manage Key Customer Touchpoints.

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Strengthen the Reliability of Key Customer Touchpoints

Customer Bliss

It enables leaders to know before customers tell you – if your operation is reliable (or unreliable) at key customer touchpoints. To drive customer asset growth, leaders need to care about and require reliable operational performance in key customer intersection points. Manage Key Customer Touchpoints.