Remove Customer Acquisition Remove Customer Relationship Remove Sales Remove Touchpoint
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Customer Acquisition vs. Retention: The Perfect Balancing Act

1 to 1

To better understand this, we need to consider the fundamentals of customer acquisition vs. customer retention. What is customer acquisition? In short, it’s your ability to acquire new customers. What is customer retention? The art of perfect experiences.

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Books on Customer Growth That Are a Must Read

VOZIQ

Based on surveys and interviews with more than 100,000 respondents, it becomes clear that fans have the highest customer value and therefore contribute significantly to the economic success of a company. The Secrets to Attracting and Keeping Your Dream Customers: Comprehensive Guide to Customer Acquisition and Retention.

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Why You Should Throw Out Your CRM

Totango

How Your Customer Success Platform Can Replace Your CRM. Recurring-revenue businesses succeed by nurturing customer relationships over the entire lifecycle. However, a traditional CRM focuses just on the transaction stage of the customer relationship rather than cultivating growth across the entire customer journey.

CRM 90
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Strengthen the Reliability of Key Customer Touchpoints

Customer Bliss

It enables leaders to know before customers tell you – if your operation is reliable (or unreliable) at key customer touchpoints. To drive customer asset growth, leaders need to care about and require reliable operational performance in key customer intersection points. Manage Key Customer Touchpoints.

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Strengthen the Reliability of Key Customer Touchpoints

Customer Bliss

It enables leaders to know before customers tell you – if your operation is reliable (or unreliable) at key customer touchpoints. To drive customer asset growth, leaders need to care about and require reliable operational performance in key customer intersection points. Manage Key Customer Touchpoints.

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Are Processes Reliable at Key Customer Touchpoints?

Customer Bliss

It enables leaders to know before customers tell you – if your operation is reliable (or unreliable) at key customer touchpoints. To drive customer asset growth, leaders need to care about and require reliable operational performance in key customer intersection points. Manage Key Customer Touchpoints.

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How to Use CRM to Increase Customer Lifetime Value

SugarCRM

Identifies which customers to upsell. This is especially important, considering new customer acquisition costs more than retention. To calculate the lifetime value of your business, the owner would add up all those transactions and subtract any advertising or acquisition expenses they incurred to get you in the store.

CRM 26