Remove Customer Expectations Remove Customer Relationship Remove Customer Retention Remove Manufacturing
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Why conversational customer support is a key strategic investment

Intercom, Inc.

There is no escaping the fact that supporting your customers costs money. But with customers expecting faster and more personalized experiences, providing great conversational customer support is no longer optional – it’s essential to business survival. COGS and the real costs of customer support.

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Effective customer engagement is business critical – insights from Harvard Business Review Analytic Services

Intercom

Discover the top trends transforming customer engagement. Intercom sponsored Harvard Business Review Analytic Services to conduct a survey of 317 business leaders across a range of industries, including manufacturing, healthcare, technology, financial services, and more.

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What Is COVID-19’s Effect on Customer Churn—And What You Can Do About It in 5 Steps

Totango

COVID-19’s effect on customer churn may have already begun, but there is still plenty you can do to increase customer engagement and retain the customers you have worked hard to win. Lean on Customer Data Segment Your Customers Be Proactive Communicators Be Flexible Revisit Goals and Success Points.

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The Ultimate Guide to Measuring Customer Satisfaction

Aquire

Calculate your CSAT score by dividing the number of positive responses — in this case ‘4 satisfied’ and ‘5 very satisfied’ (using the two highest values on feedback surveys is the most accurate predictor of customer retention) — by the total number of responses and multiplying by 100. But it doesn’t end there.

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CX strategist Lynn Hunsaker on putting the customer at the heart of innovation

Intercom

She began her journey in the CX field over 30 years ago by designing customer satisfaction methodologies, and went on to lead customer experience transformation at semiconductor manufacturer Applied Materials and teach marketing at the University of California.

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A Complete Guide to Customer Engagement

Aquire

For example, you could point a customer in the direction of a competitor’s product if it’s better placed to meet their needs. Although it won’t immediately help your bottom line, it will help foster trust and create better customer relationships in the long term. Deeply engaged customers may be willing to become your advocates.