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Customer Experience Management Defined: How is it Different From CX?

Experience Investigators

When leaders say this, what they really mean is, “We’re just getting started with customer experience management.” ” What is Customer Experience Management? CXM is what happens inside the organization in order to deliver an intentional customer experience.

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Customer Experience Governance: Do This, Not That

ClearAction

Customer Experience Governance: Do This, Not That. Governance doesn’t get much airtime in customer experience management conversations and writings. " To summarize as it applies to CX management: The company leaders establish and monitor CX policies. Just what is it, anyway?

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Sprinklr’s IPO: The best is yet to come

Sprinklr

Today, Sprinklr is a publicly traded company on the New York Stock Exchange: CXM. To lead a new category — unified customer experience management ( Unified-CXM ) — representing one of the single-most strategic investments for the modern enterprise. Unified-CXM: An Inevitable New Category of Enterprise Software.

CXM 98
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Building a better Social Suite: 12 features that fuel your enterprise-wide social media strategy

Sprinklr

Your social suites strategy can easily become disconnected by data silos and point solutions, with different teams engaging with customers in different ways. Unique AI capabilities: does the technology have AI capabilities built for unstructured data, such as anomaly and trend detection, predictive analytics, and industry-specific AI models?

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How advertisers are navigating data privacy and tracking changes

Sprinklr

The most effective accelerator for a robust digital marketing strategy is ensuring all teams have the ability to get the most out of their customer experience management (CXM) platform , while addressing governance and looking at broader opportunities to leverage data from across the organization.

CXM 72
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5 Keys to Customer Experience for the Future

ClearAction

Here are 5 words representing successful customer experience management (CXM) in the future: 1) Context. 1) Customer Experience Excellence as a Context. Every job exists thanks to customer funding. It has the power to dismantle silos that currently dominate and severely limit CXM. 3) Patterns.

CXM 105
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How advertisers are navigating data privacy and tracking changes

Sprinklr

The most effective accelerator for a robust digital marketing strategy is ensuring all teams have the ability to get the most out of their customer experience management (CXM) platform , while addressing governance and looking at broader opportunities to leverage data from across the organization.

CXM 65