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How General Motors is Embedding Customer Experience, with Dave Mingle – CB013

Customer Bliss

In this episode, I’m talking with Dave Mingle, the General Director of Global Customer Experience Execution and Planning for General Motors. First, they needed to evaluate and establish the need for embedding customer experience. General Motors gets 100,000s of customer feedback points — surveys, etc.

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How Has CX Evolved and How Should it Impact Your Company’s Growth and Leadership?

Customer Bliss

In this episode, we talk about the evolution of both customer experience as a holistic experience and of the chief experience officer and chief customer officer roles over the past few decades. 7 Customer Experience Insights You Can Apply to Your Organization. Social media has ushered in urgency.

CX 48
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How to Create a Twitter Quiz for Your Business

ProProfs

You must have already heard how social media is a gold mine for attracting new audiences and boosting lead generation. Then, based on this information, you can tailor recommendations to each customer. Although direct marketing is excellent for product promotions, indirect marketing works as a boost.

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How to Improve the Customer Journey with Product-led Content

Aquire

Content plays into almost every aspect of your marketing team’s work — your inbound marketing, social media, SEO, and lead nurturing strategy all rely on having great content your users love to engage with.

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Managing Social Media Customer Service: Strategies and Tips

Help Scout

Social media has been part of our online lives for a couple of decades now. Providing customer service over social media is much newer, tied closely to the growth of ecommerce and online business. Do you need to offer support on social channels? Do you need to offer support on social channels?

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Customer Service Professional Development – Resources To Help You Learn & Grow

Comm100

Social Media Groups and Boards to Follow. A common misconception is that social media is only good for sharing cat pictures and political complaints, and while it IS good for both of these things, it is also a great place to have more targeted conversations with some exceptional thought leaders in your field.

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Discussing the Hybrid CMO, With Drew Neisser – CB55

Customer Bliss

Drew Neisser , who has interviewed over 200 CMOs, and I discuss the evolving role of the CMO, and the expanding “Hybrid CMO” taking on operational responsibility and expanding to influence the overall customer experience. About Drew. Drew lives in New York City with his wife, two kids and a French bulldog named Louie.