Customer Journey Map Net Promoter Score NPS Touchpoint 
Win the Customer
DECEMBER 11, 2023
Net Promoter Score (NPS) A fundamental metric, NPS reflects the likelihood of customers recommending your brand to others. This indicator encapsulates overall customer satisfaction, serving as a compass for understanding the sentiment and loyalty of your customer base.
Lumoa
FEBRUARY 2, 2023
There are now multiple touchpoints for your customers–websites, apps, and newsletters in addition to your physical space (and they may never even set foot in your store!). Because of this complexity, the retail customer journey must be consistent across all touchpoints (websites, apps, physical space, etc.).
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Experience Investigators
DECEMBER 15, 2023
What are the ways you can showcase how the employee experience is reflective (OR not) of your aspirational customer experience? Related: Three Employee Experience Touchpoints that Impact Customer Experience Then be honest and authentic about sharing where this might need attention. Share customer journey maps and insights.
Experience Investigators
MARCH 7, 2023
If there’s one thing I see as missing in many customer experience initiatives, it’s understanding how powerful operational data can be when combined with customer insights. In fact, customer experience leaders are often put into the role of what I call “number narrators.”
Lumoa
JANUARY 19, 2023
This is true both in terms of Customer Experience – e.g., are there strategic goals around CSat or NPS ? -, and in terms of broader business objective – e.g., increasing market share, reducing churn, cutting costs, etc. How is NPS increase related to revenue increase or reduced churn? And so on. What are their goals?
PeopleMetrics
FEBRUARY 25, 2022
What is customer experience? Customer experience (CX) is the concept that all of the touchpoints between a business and its customers contribute to the customer's overall impression and emotional connection to the business. What is a customer feedback loop? Collecting customer feedback about that touchpoint.
Experience Investigators
NOVEMBER 16, 2021
Let’s say your organization has a goal to improve the experience of customers who have been with the company for more than a year. To measure this, Net Promoter Score (NPS) is reported for both new customers and those who have been with the company for 13 months. But that’s exactly what they are.
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