Remove Customer Relationship Remove Customer Relationship Management Remove Finance Remove Touchpoint
article thumbnail

Books on Customer Growth That Are a Must Read

VOZIQ

Here’s our pick of the quarter; let’s begin with an insightful book that delved deep into customer research. Based on surveys and interviews with more than 100,000 respondents, it becomes clear that fans have the highest customer value and therefore contribute significantly to the economic success of a company.

article thumbnail

Combatting Fraud with Lightico’s Advanced Identity Verification Capabilities

Lightico

Lightico is a cutting-edge technology platform that empowers businesses to effortlessly interact with customers in real-time during various touchpoints of their journey. Preventing Fraud: ID verification helps businesses minimize the risk of fraud by ensuring that the customer is who they claim to be. What is Lightico?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

CEMs vs. CRMs (And Why You Need Both)

PeopleMetrics

“Customer Experience Management (CEM) and Customer Relationship Management (CRM) are the same, right?”. While it may be true that at their core, both systems revolve around the key interactions a customer has with your brand, CRMs and CEMs serve distinctly different purposes and operate from two contrasting angles.

CEM 84
article thumbnail

B2B customer service: What it is and how to do it right

Zendesk

They typically have fewer customers than B2C companies, making it imperative that none of them slip through the cracks. B2Bs also often sell large, complex, and pricier products or services, so more is at stake in a B2B customer relationship. Here’s how B2B providers from three sectors approach customer service.

B2B 98
article thumbnail

B2B customer service: What it is and how to do it right

Zendesk

They typically have fewer customers than B2C companies, making it imperative that none of them slip through the cracks. B2Bs also often sell large, complex, and pricier products or services, so more is at stake in a B2B customer relationship. Here’s how B2B providers from three sectors approach customer service.

B2B 52
article thumbnail

SaaS Companies: Implement a Product NPS Program in 5 Simple Steps

PeopleMetrics

It has become all too common for B2B SaaS companies to survey their customers once a year through a moment-in-time customer relationship survey, with at least one section addressing the ultimate question of Net Promoter Score (NPS). If you aren’t getting their feedback, you are sticking your head in the sand.

NPS 96