InteractionMetrics

NOVEMBER 26, 2019

Upon returning the car, with tablet in hand the associate asked, “how would you rate our customer service?” I discuss this in “Answering NPR: Why 5 Star Rating Systems Don’t Work” , but, bottom line, just like the Microsoft example, my “everything was perfect” summation fails to help Enterprise collect facts about its customer service.

Double-Barreled Question 52

Double-Barreled Question Construction Customer Feedback Customer Survey 52

InteractionMetrics

NOVEMBER 26, 2019

Upon returning the car, with tablet in hand the associate asked, “how would you rate our customer service?” I discuss this in “Answering NPR: Why 5 Star Rating Systems Don’t Work” , but, bottom line, just like the Microsoft example, my “everything was perfect” summation fails to help Enterprise collect facts about its customer service.

Double-Barreled Question 40

Double-Barreled Question Construction Customer Feedback Customer Survey 40

InteractionMetrics

SEPTEMBER 17, 2019

Or is it for the company to measure the quality of their customer service? Why Issue Surveys? . Why ask your customers to take surveys if the data you collect fails to capture the facts? Even worse, why issue surveys if the net result could be that your customers appear happier than they are.

Double-Barreled Question 45

Double-Barreled Question Mystery Shopper Net Promoter Score Customer Survey 45

InteractionMetrics

SEPTEMBER 17, 2019

Or is it for the company to measure the quality of their customer service? Why Issue Surveys? . Why ask your customers to take surveys if the data you collect fails to capture the facts? Even worse, why issue surveys if the net result could be that your customers appear happier than they are.

Double-Barreled Question 40

Double-Barreled Question Mystery Shopper Net Promoter Score Customer Survey 40