Experience Investigators

APRIL 23, 2024

Metrics from customer surveys like Net Promoter Score (NPS) or Customer Satisfaction Rate (CSAT) are measurements from a certain group of customers to consider in your strategic decisions. Strategic Investments in Customer Experience As we often say, CX is a team sport.

Net Promoter Score 94

Net Promoter Score CEM CX Customer Experience 94

Zendesk

AUGUST 22, 2023

Evaluate your buyer persona Buyer personas help companies understand and connect with their target audience by identifying key information, which can be achieved through market research like customer surveys, researching market trends, analyzing website traffic or social media engagement, and talking to your actual customers.

Net Promoter Score 52

Net Promoter Score Sports Social Media Finance 52

Lumoa

FEBRUARY 6, 2018

Digital is but a channel to the customer but a truly customer-centric approach embraces the customer at all touch points in the journey. It’s not about software or a number – if you focus only on the NPS score you will never deliver the game-changing customer experience. How to overcome those challenges?

CX 129

CX Customer Experience Education Machine Learning 129

Lumoa

OCTOBER 31, 2018

Much of the improvement has been driven by advancements in product innovation and digital technology. HOWEVER, I also argue that despite that, too many consumers continue to endure ‘random’ or ‘unexpected’ experiences as a result of the inconsistent delivery of the end-to-end customer journey. Three words: voice of customer.

CX 64

CX Customer Experience Machine Learning Artificial Intelligence 64

Qualtrics

APRIL 14, 2021

Our ability to focus on and resolve the right issues quickly has helped us increase our NPS and improve ease of doing business with us – and as a result, drive more business value.” Beth Ard, Vice President of Customer Experience at Lumen. The company’s 100 brands support structures ranging from schools to sports arenas.

B2B 26

B2B Close the Loop CX B2C 26