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What Does Generative AI Mean for The Future of Marketing?

SugarCRM

Legal and Compliance Risks : Rushed marketing campaigns may overlook legal and compliance requirements, exposing the company to legal liabilities and fines. Predictive analytics models can be used to analyze data patterns and user feedback. Elevate Existing Content For marketers, old content is a goldmine.

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Interaction Analytics: Listening in on the Omnichannel Customer Journey

DMG Consulting

Most departments in an enterprise will benefit from a firsthand view of what customers think about the job they are doing; this includes auditing and compliance, risk management, legal, and collections departments. Sentiment analysis, for example, provides insights into the experience of both the customer and the employee.

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The essential Artificial Intelligence (AI) glossary for contact centres

Logicalware

The benefits of AI within the contact centre AI’s predictive analytics capabilities enable contact centres to anticipate customer needs, forecast call volumes, and identify emerging trends, to name a few benefits, empowering contact centres to manage resources and deliver seamless service proactively.

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Acquisition Addiction’s Impact on Customer Experience ROI

ClearAction

Outside-in context should be natural for marketers, with access to market research, customer intelligence and predictive analytics. For example, Legal and Operations functional areas obviously play major roles in customer experience performance. 1 2018 NPS® & CX Benchmarks Report , CustomerGauge.

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Unlock Business Value with AI: Operationalizing AI with CX

Execs In The Know

Simultaneously, Customer Experience (CX) has become the domain in which companies set themselves apart from their competitors, and the utilization of AI for enhanced Customer Experience has become a critical success factor in today’s dynamic business environment. Both industries however have the same foundation of success.

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Unlocking Business Growth with a Robust CRM: Insights from the SugarCRM’s Connected Conference

SugarCRM

Solid CRM solutions should help you align and compile data from multiple sources: Marketing , Sales , Support , Finance, and Legal. Enhanced Support and Service : Support and service activities and processes are also critical to business development and ensuring that you deliver proper levels of CX. However, raw data is of little use.

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State of Business-to-Business Customer Experience Management

ClearAction

In today's array of CXM webinars, articles, and conference speeches, hot topics include predictive analytics, journey mapping, touch-points, user experience, communities, digital and content marketing, self-service and social media. Action on survey results by owners of key CX drivers. Calculation of customer lifetime value.