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ICYMI: Our Favorite Reads From 2018

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Happy New Year, folks! Sales as a Service. In this post, he outlines how we developed a sales process that puts customers first: “We were determined to avoid any sales experience that left customers with a bad taste in their mouth. We’re proud of everything we published this year, but these are the pieces that stood out.

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Growing Brands By Empowering Communities

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We believe customer service professionals are the experts. No one knows how to create value better than the person who spends all day hearing from your customers and about your product. Each customer support professional knows exactly what your community wants — and what they don’t want. Celebrate their customers’ craft.

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A Year of Experiments

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The problem with following best practices, however — as Jay Acunzo writes in his excellent new book, Break the Wheel — is that “Just because something is the most common approach doesn’t mean it’s the best approach for us.” Making the best decisions for our business requires trying new things. More video content.