Product and pricing research — how conjoint analysis takes the guesswork out of product development
Qualtrics
AUGUST 7, 2019
For innovation teams it’s a difficult balancing act, setting pricing strategies against the feature set that will ensure a product not only sells in the volumes needed, but delivers enough profit back to the bottom line in the process. Conjoint analysis. But first, what exactly is conjoint analysis?
Let's personalize your content